CONTEXT

Worth is a conceptual performance piece that exposes the brutal rythm of fast fashion. One suicide every 30 minutes among those who produce our clothes. Echoing this urgency, a full outfit is replaced every half hour, amplifying the absurdity of endless consumption.

DIRECTION

Built around the aesthetics of retail (receipts, stacked, imagery, disposable visuals), the project turns familiar codes into a critical narrative. Questioning values, repetition, and the cost of our habits, both human and environmental.