CONTEXT

La Villette open-air cinema is one of the highlights of the Parisian summer. For twenty-eight evenings, the Prairie du Triangle becomes the largest open-air cinema in Paris. La Villette sought to build a visual identity system for this annual summer event, in line with its own identity.

DIRECTION

Organic shapes and wavy stripes. designed to evoke the open air, conviviality and connection to nature at the heart of the festival experience. The logotype integrates these graphic elements to create a flexible visual system, both dynamic and easily adaptable to all media.