This research explores the shift from linear to circular design within the fashion industry, focusing on the role of graphic design in shaping sustainable narratives for young adults. While the linear model thrives on instant consumption and environmental disregard, the circular model reimagines value, longevity, and responsibility.
DIRECTION
Graphic design becomes a tool of resistance, disrupting greenwashed aesthetics with clarity and intention. Through bold identities and honest materials, it dismantles myths and builds new visual standards. Brands like Asket or American Apparel prove that strong graphic choices can anchor circularity in culture, not just in concept.
